The golden bowl

The client came to us with the challenge of reimagining the “Zolotaya Chasha” tea brand — making it more modern, clear, and emotionally approachable, while preserving its heritage and recognition.

We redesigned the visual system and communication to make the assortment easy to navigate, clearly differentiating black, green, and herbal teas. Warm colors, tactile visuals, natural ingredients, and friendly graphics helped the brand speak in a simple, human way — about everyday rituals, care, and moments of calm.

As a result, Zolotaya Chasha evolved into a cohesive, welcoming tea brand for everyday life — intuitive on the shelf and emotionally close to the consumer.

If you have any ideas for a joint project or questions about our activities, please send us an email using the feedback form.

Address

23 Bolshaya Novodmitrovskaya Street, Moscow, 127015 (2nd floor), Flacon Space office

Telephone

+7 (992) 291-41-60

Email

info@wwbrand.ru

Design Studio WWBRAND 2026