Our goal was to refresh the product’s appearance, make it more contemporary and appetizing, improve shelf readability, and at the same time preserve the familiar associations with Crimea, naturalness, and a homemade taste. The emotional dimension of the brand was reinforced through an illustrated seaside Crimean landscape, evoking feelings of freshness, sunlight, and relaxation while strengthening the connection between the product and its place of origin. We reworked the packaging compositions, enhanced color navigation across flavors and categories, made the food imagery more expressive, and built a unified visual logic for a broad range of SKUs.
