Getfit

The client came to us with the idea of creating vegetable juices with complex recipes — combining vegetables, fruits, and spices. This was not just a new flavor, but a fundamentally different product that didn’t fit into the familiar categories of juices or smoothies. This is how the concept of “Drinkable Salad” was born — essentially a new category that brings together the nutritional value of a vegetable salad and the convenience of a ready-to-drink beverage.

Our task was to package this idea into a clear and bold brand that would be instantly recognizable on the shelf and spark the desire to try it. A daring color system, large-scale ingredient visuals, and dynamic compositions allowed us to move away from category clichés and create strong, eye-catching packaging.

As a result, the GET FIT brand was created — modern, active, and emotional. It doesn’t just talk about health benefits; it offers a new way of consuming vegetables.
Stay fit, drink your salad!

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Design Studio WWBRAND 2026