The client came to us with the idea of creating vegetable juices with complex recipes — combining vegetables, fruits, and spices. This was not just a new flavor, but a fundamentally different product that didn’t fit into the familiar categories of juices or smoothies. This is how the concept of “Drinkable Salad” was born — essentially a new category that brings together the nutritional value of a vegetable salad and the convenience of a ready-to-drink beverage.
